Born on the 18th of August, he graduated from the University of Maiduguri, where he obtained a B.Sc in English. He later bagged his Masters Degree in marketing (MBA Marketing) at the Lagos State University. Barely a year later, Sidney joined Enabot Paints where he worked as Sales Manager between 2000 and 2002 and later moving to Independent Communications Network Limited,
publishers of TheNEWS magazine and PM News, as Advert Executive where he rose to become the Senior Advert Executive and the organization’s Chief Executive in 2008. A position he held till January 2013. Because of his previous interest and capability at Enabot paints he was offered to work with Meyer Paints Plc as the Territorial manager for Lekki zone, a post he held for two years before going back to his media profession as the New Business Manager for Media Stamp for another two years before establishing his own company, Krystal Media. Apart from Krystal Media, Mr. Sidney, also runs a painting and renovation company, Perfect Touch.
Mr Sidney’s dedication to social responsibilities has earned him a long list of awards. They include the Most Active Rotaractor, University of Maiduguri, Most Outstanding Rotaractor in International membership Development, Rotary Youth Leadership Award, Most Outstanding Rotaractor between 1998 and 1999, Meritorious Award Rotaract District 9110, Most supportive Past President Rotaract District 9110 among others.