Infrastructure & Technology Transformation
Highly seasoned Data Scientist, Brand & Marketing Professional. A strategist with a knack on integrated marketing, brand development, and management. A market analyst, product campaign/launch plan developer with an exceptional record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives.
Expertise in directing the creation of marketing systems and tools, steering the execution of marketing projects. Adept at facilitating clear and transparent brand & marketing communication between vendors, staff, and customers.
As a Brand & Marketing Strategist, I have developed new products in the leisure & entertainment industry, orchestrated strategic marketing relationships with businesses, agencies, vendors, and customers. Developed and implemented marketing & brand penetration sustainability strategies, plans, and programs.
Analyzed media tactics to determine ROI, ran, and analyzed reports after every event and program for effectiveness.
I have aggressively sought out product re-brand methods, advertising opportunities, including new methods, approach, market size, and coverage.
Directed PR, events, community partnerships. Successfully launched a new brand and drove existing brand in the FMCG and Entertainment sector